A career at Whole Foods Market is more than just the work you do- it's about your personal growth and creating meaningful change. Our purpose is to nourish people and the planet. That means improving how people eat, funding grants for school gardens, providing access to fresh and healthy food to people living within food deserts, alleviating poverty in developing countries, and so much more. Working with us means you are making a difference within your community and beyond. We aren’t just a grocery store: we’re world-changers. And with your help, we will continue to set the standards of excellence and revolutionize the grocery industry.
Job Description
Responsible for strategizing, developing, implementing, and managing Digital & Channel marketing programs and campaigns across multiple and diverse platforms with the purpose of increasing sales and brand awareness in conjunction with the company’s core values. Leverages email and mobile, to ensure a comprehensive and effective digital mix. Analyzes customer behavior and digital metrics. Explores, innovates, and develops social data insights to leverage new customer acquisition and engagement opportunities. Works with brands online to support campaigns utilizing deep digital media expertise and awareness. Ensures alignment and integration of digital with other marketing efforts.
Responsibilities:
· Supports Marketing seasonal and global programs to develop online campaigns and ensure implementation on national communication tools (i.e. email, web, mobile).
· Conducts annual program review to recommend strategies for the next fiscal year, including testing and enhancement plans.
· Performs quarterly check-in on these plans.
· Develops working relationships with internal and external technical partners to:
o Help ensure communication tools work well for followers / readers / fans,
o Ensure tool updates are communicated to WFM tool users.
· Builds relationships with store, region, and key marketing Team Members to leverage new initiatives and document best practices.
· Provides Digital Capabilities support within designated platforms, products, and technologies.
· Contributes to project workflow and technical requirements development.
· Partners with IT and cross-functional stakeholders to ensure effective and aligned participation on product development initiatives.
· Defines and executes on test and learn protocol and parameters.
· Taps secondary research sources and performs web-based research to develop intelligence on target audiences, industry benchmarks, and the competitive landscape to derive insights that drive strategy.
Skills:
· Understands the role of email, web-based, mobile, and other digital marketing platforms.
· Some knowledge of UX / Design best practices.
· Excellent communication skills, including written, verbal, and listening.
· Presents information and responds to questions with guidance, one-on-one, and with internal and external customers.
· Able to communicate technical information effectively to non-technical audiences and stakeholders.
· Supports team projects within defined area of responsibility.
· Impacts the quality of own work and that of the team.
· Works as a fully competent Team Member.
· Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
· Understands standard project management methodologies and requirements.
· Ability to plan, estimate, organize, and monitor projects.
· Ability to keep projects on track financially, creatively, and in accordance with stakeholder objectives and deadlines.
· Understands store and regional marketing goals and objectives.
· Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives.
· Understands the WFM product mix, supply base, and retail operations.
Education & Experience:
· BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and relevant experience.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended any time at the sole discretion of Whole Foods Market. The appropriate country or jurisdictional laws, processes, professional or regulatory bodies, and qualifications apply outside of the United States.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs. Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or up to date and may even be fraudulent. We encourage and recommend all candidates to apply via our site.